Bokuzu client dashboard example — Google and Meta ad spend, ROAS and CPA per platform, funnel breakdown, live ads and a full log of agency optimizations, synced with every platform refresh.
At a glance
Jun 13 – Jul 12, 2026 vs prior periodSpend
$0
▲ $0 vs priorConv. value
$0
ROAS
0.00×
▼ 0.00 vs priorCPA
$0.00
▲ $0.00 vs priorSpend
$0
▼ $0 vs priorConv. value
$0
ROAS
0.00×
▲ 0.00 vs priorCPA
$0.00
▼ $0.00 vs priorTotal revenue is the sum of each platform's reported conversion value, each on its own attribution (Google last-click / DDA, Meta 7-day-click / 1-day-view). ROAS is shown per platform, not blended — a single cross-platform ROAS would require an incrementality or MMM model, which this dashboard does not fabricate.
As reported by Google Ads · Meta Marketing API · Jun 13 – Jul 12, 2026 · attribution: in-platform (last click)
Performance
Jun 13 – Jul 12, 2026 · daily grainSpend + ROAS trend
Daily spend (bars) with ROAS per platform (lines), each on its own attribution.
Platform split
Spend
$0
Revenue
$0
ROAS
0.00×
Spend
$0
Revenue
$0
ROAS
0.00×
Funnel breakdown
Agency activity logs
Optimization event log, done by agency- BID CHANGEJul 12, 4:16 p.m.
Target CPA lowered to $11.80
By: ppc@lautzu.agency
- ASSET CREATEJul 12, 1:21 p.m.
New sitelink set published
By: ppc@lautzu.agency
- AUDIENCE EDITJul 12, 9:43 a.m.
Added lookalike seed segment
By: ppc@lautzu.agency
- AD RUN STATUSJul 12, 7:48 a.m.
Status: learning → active
By: ppc@lautzu.agency
- ASSET CREATEJul 12, 4:54 a.m.
New sitelink set published
By: ppc@lautzu.agency
- KEYWORD EDITJul 12, 1:49 a.m.
Paused 5 low-quality terms
By: ppc@lautzu.agency
- BUDGET CHANGEJul 12, 4:16 p.m.
Top campaign budget +$150/day
By: Automated · Meta
- FIRST DELIVERYJul 12, 1:21 p.m.
Started delivery on new ad set
By: Automated · Meta
- PAUSEJul 12, 9:43 a.m.
Paused ad below CTR floor
By: Automated · Meta
- AD RUN STATUSJul 12, 7:48 a.m.
Ad set re-enabled after review
By: Automated · Meta
- CAMPAIGN UPDATEJul 12, 4:54 a.m.
Rotated in 4 new headlines
By: Automated · Meta
- AD RUN STATUSJul 12, 1:49 a.m.
Ad set re-enabled after review
By: Automated · Meta
Optimizations summary
Jun 13 – Jul 12, 2026 · by change type0
Optimizations in this range
Google 0 · Meta 0
Ads running
494 live · Google synced 2h ago · Meta synced 2h agoProduct ads
0
Spend
$0
Impressions
0
| Headline | Platform | Impr. | CTR | Spend | ROAS | Destination |
|---|---|---|---|---|---|---|
| New arrivals, in stock now | 0 | 0.00% | $0 | 0.00× | https://www.anonymized-store.example/ | |
| Shop the weekly deals | 0 | 0.00% | $0 | 0.00× | https://www.anonymized-store.example/ | |
| Your essentials, delivered | 0 | 0.00% | $0 | 0.00× | https://www.anonymized-store.example/ | |
| Shop the weekly deals | 0 | 0.00% | $0 | 0.00× | https://www.anonymized-store.example/ | |
| (no headline) | 0 | 0.00% | $0 | 0.00× | https://www.anonymized-store.example/collections/on-sale | |
| Bundle & save this week | 0 | 0.00% | $0 | 0.00× | https://www.anonymized-store.example/ | |
| New arrivals, in stock now | 0 | 0.00% | $0 | 0.00× | https://www.anonymized-store.example/ | |
| (no headline) | 0 | 0.00% | $0 | 0.00× | https://www.anonymized-store.example/collections/top-rated | |
| Summer sale — ends soon | 0 | 0.00% | $0 | 0.00× | https://www.anonymized-store.example/ | |
| Bundle & save this week | 0 | 0.00% | $0 | 0.00× | https://www.anonymized-store.example/ | |
| Your essentials, delivered | 0 | 0.00% | $0 | 0.00× | https://www.anonymized-store.example/ | |
| New arrivals, in stock now | 0 | 0.00% | $0 | 0.00× | https://www.anonymized-store.example/ |
Showing 12 of 289 text ads, by spend.
Notes & disclaimers
Methodology and anonymizationAt a glance
Total revenue is the sum of each platform's reported conversion value, each on its own attribution (Google last-click / DDA, Meta 7-day-click / 1-day-view). ROAS is shown per platform, not blended — a single cross-platform ROAS would require an incrementality or MMM model, which this dashboard does not fabricate. As reported by Google Ads · Meta Marketing API · attribution: in-platform (last click).
Ads running · product feed
Auto-generated from your product feed, not agency-authored creative.
Ads running · ad copy
Shopping and Performance Max ads carry no editable headline — “(no headline)” is normal, not missing data.
Agency activity logs · data source
Google: change events via the Change History API (30-day retention, full backfill on first connect, daily incremental).
Meta: reflects changes Meta's API reports; some Ads Manager actions are not exposed, and actor attribution may be absent for automated changes.
Data — what's real, what's anonymized
Real: every performance figure — total and per-platform spend, conversion value, ROAS, CPA, the funnel split and all vs-prior deltas, for each date range — is exact data from a live Lautzu client account.
Anonymized: everything that could identify the client is fabricated — the client name (shown as “Anonymized Client”), all destination URLs and domains, every ad-copy headline, all campaign names, and each change-log entry (its title, the person, and the timestamp). Individual ad and event rows are illustrative; the totals they roll up to are the real ones. Once connected to a real account, all of it — real names included — updates with every Google and Meta platform refresh.
Bokuzu portal · Anonymized Client · The numbers update with every Google and Meta platform refresh.