Loading Bokuzu Portal
The engine that runs our agency. And the dashboard that proves it to you.
The engine · what runs our agency
Hook assessment, rubric-based craft score. Not a measured performance metric. confidence: high
Withheld. Not enough on-brand samples to assess.
Intro email drafted
1 sample concept attached
Digs the data, reconciles every platform, recommends the next move. Our senior team reviews every call and makes every change by hand.
The portal · what you see
Every dollar in, every dollar back, ROAS trend on any date range. And every change we make, logged the moment it happens.
Numbers only from your platforms, traced to source. If the signal is thin, it says so.
The client portal
Spend, revenue, ROAS and CPA per platform, each on its own attribution, never blended into a number we'd have to invent. Custom date ranges. A funnel breakdown. Every ad currently running with its performance. And a timestamped log of every change made in your accounts: budget moves, bid changes, new campaigns, pauses, logged the moment they happen. If something is touched in your account, you can see it. If a mistake is made, you'll see that too.
Every change is logged the moment it happens. Every dollar is synced with every platform refresh. ROAS per platform on its own attribution: a single cross-platform figure would require an incrementality or MMM model, which this dashboard does not fabricate.
The page nobody was ever meant to see
One wrong character in a destination URL. Delivery's fine, CTR's fine, the dashboard is green, and every click you're paying for lands on nothing. Nothing objects, because by every measure nothing is wrong.
That is exactly the kind of thing a monthly deck rounds off. Bokuzu can't round it off: the change is in your log the moment it's made, sitting next to the money it moved, whether or not it flatters us. A log that keeps only the flattering half is just a slower way of lying.
We built the other end of it too. Nobody was ever meant to see the page a wrong letter sends you to. It's finished anyway. Lautzu's site has one as well, for the same reason.
The outreach engine
Bokuzu also runs Lautzu's own client acquisition. Same honesty, pointed outward.
The market is full of engines that spray personalized-sounding email and invent a confidence score to match. A fabricated metric is worse than no metric: it spends your credibility on the first reply.
Bokuzu is built the opposite way. It assesses craft against a fixed rubric, shows the band and the confidence, and withholds when the signal is thin. The honesty is not a setting. It is compiled into the product.
Reads only public data, from
The pipeline
The whole path runs on public signal and stops one step short of acting. That last step is always yours.
Load 200 to 300 prospects that fit your ICP. No scraping of private data, ever.
Pull each prospect's live public ads and listings. A source that is empty or times out is stored with its status, not filled in.
Six craft dimensions, scored as bands with a confidence tag. Thin signal returns INSUFFICIENT SIGNAL rather than a flattering number.
On-brand sample ads generated from public signal, each labeled a sample concept, never passed off as the prospect's own asset.
One branded report, data-bound per prospect. The honesty caption is hard-coded; the rubric sits in the appendix. This is your outreach hook.
Contacts pulled from Apollo only after the report exists. Every email and calendar invite is drafted and queued for your approval.
The honesty rail
These are not brand values on a wall. They are constraints in the codebase, checked at review. The product physically cannot present a guess as a measurement.
Craft is rubric-grounded and rendered as a filled band with a confidence tag. Every one carries the same caption, so no one downstream can mistake it for spend or reach.
Hook assessment, rubric-based craft score. Not a measured performance metric. confidence: high
INSUFFICIENT
SIGNAL
When there is not enough to judge, the assessment says exactly that, and stops.
Generated creative is always tagged. It is never dressed up as the prospect's real asset.
Every source that is not OK renders through a single data-unavailable path with its real status. There is no silent gap, and nothing is quietly invented to fill it.
Human in the loop
Reads, drafts, staging, assessment, and generation all run freely. The moment an action leaves your world, an email sent, an invite booked, it stops and waits for you. Approval is a line item you clear, not a modal that ambushes you.
Intro email to Priya Nair
sample concept attached · CASL footer present
Calendar invite, 20 min intro
Tue 10:40 · your Google Workspace
Follow-up to Devon Cole
approved by you 2h ago
Illustrative queue. Actions never fire on their own.
Built for our own agency first
Bokuzu was built inside Lautzu, our performance marketing agency, to kill the manual labor that eats an agency's week: pulling reports, cross-checking platforms, hunting for what changed and why. The same dashboard our clients get is the one we work from.
The moment Google Ads and Meta refresh their reporting, the analysis is already done: every budget, bid, keyword and creative change tracked, reconciled, and turned into a clear read on what to act on next: which campaign needs budget, which creative is fatiguing, which change moved the number. The team reviews and decides; Bokuzu never acts alone.
That frees the Lautzu team for the work that actually sells: the ads themselves. In the age of social, reels and short video, people judge a product by its ad. So ours are original concepts with original music, built to entertain and convert, not another product shot with a promise on top. The machine handles the monitoring. The people make the ads. That's what compounds for a brand in the long run.
Every Lautzu engagement includes Bokuzu: the same portal, the same change log, the same honesty rail.
Inside and out, the same rule: the machine proposes, a human decides.
Early access
Bokuzu's portal is coming as a standalone subscription: connect your own Google and Meta ad accounts and see where every dollar went, what it made back, and where your ROAS trend is heading, over any date range you pick. Every change in your accounts, logged the moment it happens. No fabricated cross-platform numbers. No last-click theatre. Request access and we'll reach out when a seat opens. One email about your invite, nothing else.
The portal is live today for every Lautzu engagement. Standalone subscriptions are in early access. Request a seat below.
Your own credentials. Canadian data residency.
Common questions